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Information collection

Key information

● The Sinclair Verde Lamp Company is committed to reducing waste by repurposing unwanted products into lamps in a process known as “upcycling”

● A portion of each sale made is donated to support environmental non-profit groups.

● Upcycling reduces the strain on valuable resources such as fuel, forests and water supplies–and helps safeguard wildlife habitats.

● Upcycling reduces the amount of waste that will need to be recycled or sent to landfills and incinerators.

Before diving directly into setting up campaigns and data analysis, first I collected necessary information, and they are listed below

Key target audience

statistics

● Target audience: adults between the ages of 42 and 57.

● 95% of the age demographic uses at least one social media platform.

● More than 50% of all adults between the ages of 42 and 57 engage with videos from brands on social media.

● 54% of Generation X consumers feel overlooked by brands and marketers.

● 93% of global consumers expect more of the brands they use to support local, social and environmental issues.

1. Video marketing

Video marketing will be effective since 50% of adults between ages of 42 and 57 engage with videos from brands. This will help to gain the customer's attention and attract them towards the brand. Including interactive content on high quality video can increase the probability for customers to visit the brand site.

2. Social media advertising

According to key target audience statistics 95% of the age demographic uses social media platforms. Advertising in their respective platforms can help to increase brand awareness among the social media users. Using video advertising within the social media will be the best option for engaging the customer with brands online

Marketing strategies

● Educational content: This will build trust in brand and positions company as an industry leader with information and wisdom to share.

● Inspirational content: Makes brand seem more authentic and reinforces brand’s message, values, and vision.

● Promotional content: Talks about products and services with the intent of marketing them to current customers and drawing in new followers

Content bucket

Inspirational content

I chose the inspirational content bucket because the Sinclair Verde Lamp Company has a strong brand message about reducing waste worldwide. The brand is committed to reducing waste by transforming unwanted products into lamps. This can inspire the people around the world who care about the environment.

Brand’s advertisement will appear specially on social media sites like Facebook and also in YouTube as most of our audience are engaged with videos. People will see inspirational content regarding upcycling and about the brand’s commitment. There will be a brief explanation of how company take care of environment by donating a portion of their sales to non-profit environmental groups.

Analysis report

So sorry for small image, you can click here to see data more clearly

Search engine keyword adjustment

To see more clearer, you can click here. Both of the data are available in the form of sheets tab.

End-of-Year

Marketing Report

Sinclair Verde Lamp Company

Agenda

1. The Goal

2. End of year overview

3. Holiday season report

4. Conclusion

The goals

The three primary marketing goals for the Sinclair Verde Lamp Company are:

  • Create brand awareness

  • Drive visits to the physical store

  • Increase online holiday sales by 3%

End year report

overview

In 2021, we experienced an overall increase in organic traffic to the Sinclair Verde website.

  • In January, we started with 120,000 organic searches

  • We ended December with 170,000 organic searches

  • This is up 17.24% from last year.

Social media mentions

  • In January 2021, there were 500 social media mentions.

  • And in December, there were 660 social media mentions.

Instagram followers

  • Followers also increased. In 2021, the Sinclair Verde social media page gained 23,000 followers.

  • This was 64.28% greater than the previous year.

Instagram engagement

  • In January, there were 500 Instagram engagements.

  • In December, there were 600 Instagram engagements.

  • This shows a 9% increase from the previous year.

Twitter followers

  • In January, there were 5,000 Twitter followers.

  • In December, there were 6,800 Twitter followers.

  • This shows a 38.77% increase from the previous year.

Twitter engagement

  • In January, there were 500 Twitter engagements.

  • In December, there were 950 Twitter engagements.

  • This shows a 111% increase from the previous year.

Organic performance

Holiday season

report

In conclusion, the overall marketing data suggests that there is progress in campaign goals as compared to last fiscal year 2020. It clearly shows that the business is going on right path for future success.

With these upward trends, we'll continue to build on what we did in the past year. Any new ideas can build upon the momentum we've built on our previous work.

Conclusion

This is the end of the project. Thank you so much for reviewing

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